Business Tourism Strategy and Operations

Business tourism is an important sector of tourism and of the economy in general because of:

• Its size and yield
• Its complementary relationship with leisure tourism; more than two thirds of business tourism takes place in the first, second and fourth quarters of the year (in the northern hemisphere)
• The important role it plays in regeneration of an area / region, sustaining the tourism infrastructure and in supporting economic development by raising awareness and enhancing image amongst business decision makers

As a result, business tourism is, or should be, an important component of the tourism strategy for any tourism destination, where there is market potential.

TEAM offers extensive experience and expertise in research, strategy and action planning this field. Our work may typically involve:

• An audit of venues and other business tourism resources
• Analysis of existing and potential markets
• Evaluation of economic impact
• Competitor or comparator analysis - including best practice analysis
• A Vision document, with objectives and positioning statement
• A Strategy and Action/Investment Plan to deliver the Vision
• Review of and recommendations on the delivery structure
• A Research Plan and/or the implementation of special business tourism research tools and techniques.

Current and recent projects include:

• A Business Tourism strategy for England's Northwest
• Business visitor research for the London Cross River Partnership and Visit London
• The British Conference Venues Survey (BCVS), which looks at the scale of the conference industry from a venue perspective
• Development and implementation of a website for the Business Tourism Partnership in the UK. This includes a compendium of all of the available research on Business Tourism in the UK - www.businesstourismpartnership.com)
• Research on International Association sales prospects for the Edinburgh Convention Bureau
• Evaluation of the impact of business tourism in Telford, Shropshire & the Black Country
• British Conference Venues Survey - an annual survey of the performance of UK conference venues

Click on the link in the top navigation panel to view a complete list of TEAM’s projects or, for a list of projects relating specifically to Business Tourism Strategy and Operations work, use the link provided here.