The Application of Information Technology and e-Business

A common theme in much of TEAM's work is in the application of ICT / e-business solutions to the delivery and management of tourism services by both tourism destination organisations and tourism businesses.

Our approach is business orientated, with a strong focus on the needs and requirements of the customer, internal or external. The aim is to enable them to operate with maximum efficiency and effectiveness in their tourism marketing, visitor servicing and sales and, crucially, to enable tourism organisations and businesses within the same region or country to work together on a fully networked basis.

TEAM has provided advice and support on destination e-business to international organisations:

TEAM has been re-commissioned by the European Travel Commission (ETC) and World Tourism Organization (UNWTO) to prepare the 2012 Edition of the Handbook on E-Marketing for Tourism Destinations published in 2008 (and written in 2007 by TEAM). The publication was aimed primarily at NTOs and other destination management organisations (DMOs) and has proven to be a most valuable guide for their staff to efficiently initiate, oversee and continuously improve their e-marketing programmes. The 2012 edition will be published primarily as an online version, easily kept up-to-date.
We co-authored two UNWTO publications, Marketing Tourism Destinations Online (1999) and e-Business for Tourism - Practical Guidelines for Tourism Destinations and Businesses (2001).
TEAM has also presented at UNWTO e-business seminars in many countries throughout the world.
Also for the ETC, TEAM operates the New Media Trend Watch - a web-based source of intelligence about the use of new media in all the major markets of the world.
In addition, TEAM has played a major role in the programme development and delivery of two e-Business Academies for the ETC, attended by the new media / e-business staff of many of Europe's national tourist offices.

More Information About TEAM's Work

Click on the link at the top of the page to view a complete list of TEAM’s projects or, for a list of projects relating specifically to The Application of Information Technology and e-Business work, use the link provided here.

Current and Recent Projects

TEAM has undertaken many projects specifically in this field and, as a result of this range of experience, we have developed methodologies, techniques, templates and benchmarks, which enable us to undertake such work with maximum cost-effectiveness.

Research on Technology in Tourism for Scottish Enterprise.
Research into optimising the use of technology for tourism in Edinburgh for the Edinburgh Tourism Action Group.
Booking systems research and analysis for BIT Reiseliv, and follow-on work including summary of key findings and conclusions and dissemination project.
e-Business education and training for staff for Fáilte Ireland. Other work for Fáilte Ireland has included consultancy on e-business, including analysis of e-commerce options.
Workshop facilitation - Winning Through Innovation for Scottish Enterprise.