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Rafael Isun, Senior Consultant (Hospitality)

Rafael Isun Rafael is a partner of TEAM Hotel & Resort Development, TEAM's Associate Company based in Barcelona, Spain. He undertakes consultancy projects in the hotel industry covering a wide spectrum of services, including the development of profitable business models, the search for hotel operators to develop and or manage new hotel projects, the architectural and interior design of hotels and resorts, and branding, marketing and sales. He has been involved in the planning of hotel projects in Spain, Dubai, Croatia, Morocco, Greece, Ukraine, Portugal, Brazil, and Georgia.

Rafael has longstanding hotel industry experience with companies such as Viajes Mediterráneo, Hotel Majestic, and Derby Hotels Collection. He has been a member of the Board of Directors of the Small Luxury Hotels of the World as Regional Director of Europe and Africa. From 2006 to 2009 he was Managing Director of Dream Resorts Factory in THR, a Barcelona based tourism consultancy.

Rafael is an associate professor at the School of High Direction and Administration (EADA) in Barcelona. He has spoken on hospitality issues at many national and international conferences, including events organised organized by the World Tourism Organisation. He is a member of the Tourism Commission of the Chamber of Commerce, Industry and Navigation of Barcelona, member of the Spanish Association of Tourist Directors and of the Association of Tourism Directors of Catalonia, secretary and treasurer of the Association of Boulevard Hotels - a group of 17 hotels in Barcelona and Madrid, guest speaker at diverse schools and professional associations.

Rafael has a Master's degree in Marketing from EADA in Barcelona and an Advanced Certification in Hospitality Marketing by Cornell University, U.S.A.

Key areas of expertise

Hotel industry development; Hotel marketing; Business models development; CRM and e-marketing; Website and e-business evaluation; e-Marketing strategy; Managing IT procurement process; Conference marketing and development; Communications audit / plans / campaigns; Training for business; Mentoring.