Associates

John Alwyn-Jones

John Alwyn Jones is a well known tourism consultant and contractor, based in Sydney, Australia, specialising in marketing, public relations and journalism in the tourism, leisure, travel, events and sponsorship industries, with a particular emphasis on providing innovative strategic and tactical marketing.

He has excellent contacts right across the industry and has extensive management skills and business expertise.

His consulting roles have included the following:

• International marketing and operational strategies for three theme park developments in India
  
  
• Evaluations of Australian travel and tourism businesses for owners
  
  
• Development strategies for leading Australian resort towns
  
  
• Research and advice regarding lessons from the Sydney 2000 experience that could be learnt by the London 2012 Olympics
  
  
• Major strategic and tactical review projects for Australia's leading motoring and travel organisation
  
  
• Significant international tourism sales operation review for the Australian Tourist Commission
  
  
• Demographic sports facilities locational planning strategy and review for a leading health and fitness gym operator
  
  
• Economic impact assessment of major exhibitions for a major exhibition operator
  
  
• Developing innovative online corporate travel management solutions programmes for corporate clients
  
  
• Extensive strategic planning and tactical implementation for new online travel businesses including, ePlanner, TrekTrak and TRAVERSIO
  
  
• Operational review of a major Pacific Island national tourist office for the World Bank and AusAid
  
  
• Production of business plans, strategies and implementation, sales strategies, cost control, market reviews, brand identity strategies, market demand and feasibility studies, revenue enhancement, travel and tourism, e-commerce, internet start-up strategies and sponsorship partnerships for a number of clients.

In addition to consultancy, he has undertaken a range of interim management roles including the following:

• Contracted/consultant Interim CEO role establishing a significant new business in aviation involving managing and commissioning advisors in all aspects of the business, relocating the business, legal, financial and corporate finance, and developing and managing relationships with Federal and State Governments at Ministerial level
  
  
• Contracted/consultant General Manager Business Development, with the global sports management and marketing company of one of the world's largest media and communications group, with responsibility for public relations, marketing, sponsorship, business development, operations, event creation, sponsorship generation, marketing, sales, PR and media and generation of leverage opportunities for a range of events and launches including several of Australia's premier sport events
  
  
• Contracted/consultant General Manager marketing for a leading four wheel drive tour operator, including buying and selling businesses
  
  
• Consulting to organisation regarding current operations and restructuring or even placing the company in administration
  
  
• Contracted/consultant General Manager for a highly innovative new online travel research and booking portal
  
  
• Contracted/consultant General Manager for the Australian operation of a specialised global airline ticket sales operation
  
  
• Contracted/consultant Marketing Strategist for leading on line family travel multi media operator and publisher
  
  
• Contracted/consultant Sponsorship Strategist for leading Australian sports and cultural events management company
  
  
• Contracted/consultant Special Correspondent and Producer and Presenter for eTravelBlackBoard and eTravelBlackBoard TV, Australia’s leading travel eNews
  
  
• Established TravelMole Australia, New Zealand and the South Pacific
  
  
• Founder of TheChairmansClub, organiser of innovative and unique sporting event tour programmes and corporate hospitality
  
  
• Founder of World Travel Marketing, wholesaler specialising in niche and experiential travel
  
  
• Founder and key planner for a new Australia based cruise operation
  
  
• Consulting to organisation regarding current operations and restructuring or even placing the company in administration.

John was formerly Director Industry Strategy and Development with Tourism New South Wales, which gave him a comprehensive insight into government and private sector relationships in Australia, including compliance with government and legislative and environmental requirements. He was also responsible for the Major Events Programme, the Flagship Events Programme and the Regional Events Programme in Sydney and New South Wales, recognised as the home of the 2000 Olympics and the 2003 Rugby World Cup in which John took an active role including organising a major concert at the Sydney Opera House for BBC TV UK.

John has worked at a senior level in consulting as Senior Manager with Ernst & Young and Cap Gemini Ernst & Young and as Associate Director with KPMG, with responsibility for KPMG's tourism, leisure, travel, transportation and hospitality consulting business in Sydney, prior to establishing his own consulting business.

Before moving into consultancy, he had more than 20 years of wide-ranging experience in the UK, heading up Public Relations and Public Affairs for The National Trust in Wales, as the founding Wales Marketing Director for the British Tourist Authority/Wales Tourist Board in the USA and in Australia as Marketing Manager Britain for the British Tourist Authority.

John also possesses extensive PR and media experience, with an innovative, highly productive and successful approach, relishing the opportunity of working with publishing orientated clients, having been responsible for a wide range of book launches and other related launch and other PR activity over a number of years.

John is also an accredited journalist and broadcaster, a member of the Australian Journalists Association and the Media Entertainments and Arts Alliance, a regular contributor to a range of magazines and other publications in Australia and elsewhere and is also a recognised public speaker and conference presenter.

Key areas of expertise

Strategy and action planning; destination marketing; business planning; restructuring of tourism organisation, IT and e-business; market research; visitor services; business tourism; arts and heritage and other expertise such as media planning and implementation etc.