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Associates

Howard Smith - Senior TEAM Associate, Project Manager

Howard SmithHoward's core expertise is helping destination marketing organisations re-engineer their business processes, apply new technologies and e-business techniques to their operations and manage the change process to best advantage. He has substantial experience of leading edge technology solutions, smartcard solutions, specifying, procuring and developing DMS solutions and database driven Internet sites, intranets and extranets for tourism organisations and validating the functionality of new software during release from the developer and on an on-going basis.

Over the last 15 years, Howard has had hands-on experience in key operational aspects of destination e-business systems implementation in the UK and abroad, particularly visitor information provision and bookings.

More recently, he has been strategically and operationally involved in a Smartcard ticketing solutions for Merseytravel in Liverpool, including transport and non-transport products, Visitor Cards and Discount Cards. He has also worked on a phase 2 Visitor Pass in Belfast, for a partnership between the Belfast Visitor Convention Bureau, the City Council and Northern Ireland Tourist Board. Both projects have involved significant financial modelling and business planning.

This has included developing workable operating plans from strategic documents to determine need and cost benefit, and maximise sales and returns on investment. It has also involved fostering and facilitating industry buy in, commercial partnerships, project managing the entire implementation programme, and working closely with designers, technology companies and content teams.

Howard has worked on the operational aspects of various TEAM projects, including:

  • Merseytravel Shops retail Strategy
  • Commercial Sales Strategy for Smart ticket sales - Merseytravel
  • New Visitor Card offering and strategy - Merseytravel
  • New Discount card offering and Strategy - Merseytravel
  • Phase 2 Visitor Pass - Belfast Visitor & Convention Bureau, BCC and NITB
  • Partnership development and the specification of a shared DMS solution for the SW Region for SWT and SWRDA including the management of an OJEU Framework Agreement procurement process
  • The SW regional project management of EnglandNet, including advice and support to the N4T Board of directors, the specification, OJEU procurement and implementation of a new DMS for the Tourism Network North East, the new partnership of DMOs in NE England
  • Preliminary planning for the application of e-business solutions to visitor services in Northern Ireland
  • Supporting functional requirements and e-commerce business model definition and procurement of appropriate solutions for the Slovenia Tourist Board
  • Planning of e-business solutions for Fáilte Ireland, the tourism development authority for the Irish Republic
  • Development, procurement and implementation of an e-commerce solution and business plan for Tourism Western Australia
  • Project managing the development of destination Web-based systems for Seychelles
  • Deployment of an e-commerce enabled DMS and contact centre for South Warwickshire Tourism, including integration of separate DMS and CMS products
  • Deployment of a federal DMS solution for Devon with data being managed by sub regional partners and driving the www.Visitdevon.co.uk portal and other sub regional websites
  • Facilitating a focused approach to sales of accommodation and retail products through tourist information centres, as a joint venture between Gulliver and the (former) regional tourism organisations in Ireland.

Also, Howard has worked on the planning of destination systems for Wiltshire, East of England, East Devon, Devon, Somerset, South West Tourism and Birmingham; alongside other TEAM associates on numerous projects for clients including VisitBritain, N4T, One North East, VisitWales, DACOM, AWM, EMDA, NWDA, and HETB; in the foundation work for the England Net project and on a major e-business workshop for The European Travel Commission.

He has also been a keynote speaker on e-business and e-marketing for the World Tourism Organisation and at Tourism IT conferences in the UK, China, Canada and Slovenia.

Key areas of expertise

ICT systems, e-business, e-marketing, tourism marketing and market planning, business planning, tourism strategy and destination development planning, project management, visitor services re-engineering, commercialisation, external funding bids, and Smartcard systems.

Howard Smith