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Carole Favre

Carole FavreCarole works in destinations to develop unique and creative experiences, helping countries gain market advantage by identifying their unique selling points. She is an experienced tourism and hospitality lecturer and consultant, specialising in teaching small tourism businesses how to access markets. She runs workshops for micro excursion and accommodation providers to support them in designing their business plan, and understanding current trends in customer needs and digital marketing.

Carole is strongly committed to responsible tourism practice. Her work takes place mainly in emerging and rural destinations, contributing to poverty alleviation by facilitating access to western markets.

Carole was born and brought up in France, but has worked mainly in Lithuania and the UK. In Lithuania, she worked for the four years following the collapse of the USSR. There, she opened and managed the first self-service supermarket in the country before organising the supply of fresh produce to the expanding supermarket chain, now the third employer in the country.

In the UK, Carole started her tourism career as a travel agent specialising in adventure and youth travel. She quickly became a Lecturer in Tourism, teaching, writing and managing Tourism A-level and Undergraduate programmes. In 2013, she decided to go into consultancy and has worked for clients including UNDP, UNWTO, Malta Tourism Authorities, The Travel Foundation, AITO (Association of Independent Tour Operators), and West Africa Discovery. She also acts as a permanent advisor to APTOUR (Association de la Presse pour le Tourism Durable au Cameroun) and is an associate for TEAM and the responsible tourism hospitality partnership (rhp).

Carole is widely travelled and has independently explored more than 50 countries across all continents. She holds a DUT en Techniques de Commercialisation (French Degree in Business & Retail), a First Class Bachelor of Arts in Tourism Administration (Distinction), and a Masters in Responsible Tourism Management (Distinction, voted Student of the Year 2013). She has written the manual “How to sell excursions to UK Tour Operators (published by the Travel Foundation in English, French and Portuguese), as well as articles in The Hospitality Review and Progress in Responsible Tourism. She speaks French, English, Lithuanian and German and has basic understanding of Italian, Spanish, Russian and Kreole.

Key areas of expertise

Responsible tourism; Training.

Sean Owens