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Associates

Alyson Dombey

Ally Dombey has served as a consultant to the travel business since 1994. Consultancy services include strategic development, e-commerce and channel management, and managing organisational change in the information technology, tourism and the hospitality industries. She works with national and international clients, notably Hilton International, Eurotunnel, Utell, CNN Hotels and Sol Mélia. In recent years, Ally has broadened her services to include business development strategies for early stage businesses, bringing experience in the corporate finance arena, and working on projects alongside organisations such as Sumitomo Bank, Daiwa SMBC, and Teathers & Greenwood.

Ally Dombey's recent consulting assignments reflect the need for the travel and tourism industry to reconfigure business to optimise management of multiple routes to market and incorporate new business models. They have included:

  • Development of a strategic platform for the introduction of a merchant model by a GDS in Europe.
  • Workshop, business modelling and strategy for the development of internet distribution, embracing corporate, leisure and discretionary business travel market sectors - for a major international hotel chain.
  • Configuring roles and responsibility across marketing and sales departments for automated data management for distribution. Group workshops are followed by first level solutions mapping to existing content management solutions used by the hospitality industry and extending to enterprise level content management applications such as Interwoven, Vignette.

Previously, Ally worked in marketing communications for Galileo International, one of the Global Travel Distribution Systems (GDS). Here she was responsible for maximising use of the system by travel agents and travel service providers throughout Europe, Middle East and Africa (EMEA), supporting the achievement of 60%-80% market share throughout the region.

Key areas of expertise

ICT systems, e-business, e-marketing, tourism marketing and market planning, business planning, tourism strategy and destination development planning, research design, management and delivery.