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About TEAM Tourism Consulting

Our Work

TEAM Tourism Consulting is a specialist international tourism consultancy which focuses exclusively on working for tourism destinations, primarily in the fields of:

  • Strategy and Planning
  • Destination Marketing
  • E-Business
  • Organisational Development
  • Market Research
  • Visitor Services
  • Business Tourism
  • Tourism and the Environment
  • Culture and Heritage Tourism.

You can read more about our expertise in these specific areas of work by clicking on the buttons within the main navigation panel above.

Our Philosophy

The philosophy of TEAM is to exceed customer expectations and we have demonstrated success in doing so. We welcome the opportunity to maintain a continuing relationship with clients, working with them not only to develop strategies and plans but also to implement projects successfully and provide continuing advice and assistance, where required.

For more information, read the TEAM Charter.

The TEAM Team

TEAM operates as a virtual company, with an international team of 30 destination consultants and a UK team of similar size (see Associates). Our tourism consultants combine extensive experience as practitioners, managing operations, with many years of destination consulting experience working for DMOs and related organisations around the world. Our strength is in putting together expert teams which provide precisely the right blend of skills for the project in question and which are dedicated to achieving workable solutions. We are well used to working in complex political environments where there are multiple stakeholders.

TEAM has offices throughout England and Scotland and in China, Australia, Canada, South Africa, Germany, Spain, France, Greece and The Netherlands.

Our Clients

TEAM has undertaken over 300 projects over the past sixteen years and has been worked in more than 30 countries. In recent years, TEAM's Destination Management and Marketing Consultants have undertaken assignments for destination organisations in Seychelles, South Africa, Namibia, Ethiopia, Saudi Arabia, Oman, Australia, China, Montserrat, Canada, Estonia, Slovenia, Romania, Turkey, Ireland, Portugal and Belgium; and throughout the UK, at national, regional and local level.

TEAM has worked closely with the UNWTO (World Tourism Organisation) since 1999, undertaking research and technical missions, organising and speaking at conferences, and researching/ producing publications. In all, we have produced six publications for UNWTO and its partners:

  • A Practical Guide to Destination Management;
  • A Handbook on E-Marketing for Tourism Destinations;
  • Marketing Tourism Destinations Online;
  • E-Business for Tourism - Practical Guidelines for Tourism Destinations and Businesses;
  • Global Tourism Policy and Practice;
  • 'Green Tourism'.

The last two were published in 2011; and we are currently updating the E-Marketing Handbook.

For the European Travel Commission (ETC), TEAM also ran for over ten years New Media Trend Watch - a web-based source of intelligence about the use of new media in all the major markets of the world - until the service was replaced by the ETC Digital Portal in July 2013.

Click on the Projects link at the top of the page to view a list of the work we have undertaken in recent years.

Our History

TEAM was established in 1997 by Dr Roger Carter, who had had 25 years of successful senior management experience with tourism organisations at national, regional and city level - latterly as CEO of the Edinburgh Tourist Board. He is a Fellow of the Tourism Society, a Member of the Tourism Management Institute and a former Vice President of the International Federation for Information Technology and Travel & Tourism.

Roger Carter has spoken regularly at conferences and seminars organised by the UNWTO and by individual NTOs - in South America, Africa, Europe, the Middle East and Asia.

Our Charter

Read more about our ethos, our philosophy and our approach in the TEAM Charter.

Heritage and Tourism International

TEAM Tourism Consulting and Oxford Archaeology have created a powerful partnership for joint working in the field of heritage based tourism.

Find out how Heritage and Tourism International's wide ranging tourism and heritage consultancy service can help your organisation -

Heritage and Tourism International - Bringing the past and the future together.


TEAM Tourism Consulting is a member of the following organisations:
The Pacific Asia Travel Association
British Expertise

TEAM's Managing Director, Roger Carter, and many of his associates are also members of the Tourism Society and TMI.

Our Details

TEAM is:
Tourism Enterprise and Management Ltd.
Belmont House
Pegswood Village, Morpeth
Northumberland, NE61 6RE

+44 1670 516 652

Registered in Scotland No. 273025

VAT Reg. No. 694 0263 27